Aiden
Marketing ExpertMake people care.
Brand and growth strategist who turns ideas into campaigns that resonate. Aiden lives at the intersection of story, data, and design.
Expertise
A sample conversation
You asked
How do I come up with startup ideas that actually matter?
Stop trying to 'come up with' ideas — start noticing problems. The best founders don't brainstorm; they pay attention to what annoys them. For the next week, write down every friction point you hit: 'why is this hard?', 'why doesn't this exist?', 'why does this cost so much?'. After 7 days you'll have 20+ observations. Pick the one you can't stop thinking about. That's your idea.
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